We Need Your Input on a New Adgitize Service
Posted by kexbrown on March 9, 2010
We were brainstorming ideas the other day and this topic came up. We have had members tell us that they would like a way to only see ads that lead them to a publisher blog with Adgitize Ad Groups on them. This is coding that we could put in, but do we really want to include this functionality?
We have posted a poll on the right side next to this article. Would you be interested in an Adgitize Ad Service that would limit the ads you see when you click to just ads that landed on publishers showing Adgitize Ad Groups?
Basically, this would give you the “Entrecard” experience on Adgitize when you are clicking ads. I think the key is, we probably wouldn’t offer this service for free. Because, it takes up server time to make this distinction and because it could lead to less advertising.
But, check the poll and then feel free to leave your comments. If you think it is a bad idea then please let us know. If you are real excited about this idea then let us know that, too.
sharkbytes said,
I’m not sure why you don’t require sites to include at least one Adgitize Ad. My poll showed that people do try to avoid sites that don’t display any. Generally, the sites that don’t have one are either really new, and they haven’t figured out that it helps them, or they are sites that are selling things.
kexbrown said,
We are an advertising network first and foremost. Our goal is to show ads on publisher blogs. We reward publishers for their clicking efforts in a way to help them compete with larger blogs.
Imagine two blogs. One has a lot of traffic, writes often but not daily, has years of online linking and gets a lot of organic traffic from the search engines. The second blog is new to the world of blogging, but blogs daily and has little to no organic traffic.
In the old advertiser / publisher paradigm the second blog would get a penny for every dollar the first blog received as a publisher? Why, because the first blogger will see 1000 visitors to every 10 visitors to the small blogger.
The ability to be rewarded for clicks, articles and ad impressions, increases the chance for the small blogger to receive some income for their publishing efforts. In fact, in our network the small blogger gets about the same or within 60% as much as the large blogger.
Clicking and writing articles are the great equalizer in the Adgitize system. But, as an advertising network, we would like to see more advertisers. Not just advertisers that want to engage in our click and publish network. Entrecard appears to be doing quite well with that model.
I am assuming based on the number of advertisers that advertise but don’t click or show ads, that our system is working for them, despite lowered click through rates because they don’t show the Adgitize Ad Groups. We consistently see advertisers renewing their ads regularly which means to me that they are gaining value in the current system. Whether it is more traffic to a small blog or brand recognition throughout the 10,000 blogs in our network, the advertiser is gaining value.
You have to remember that advertisers that don’t publish aren’t drawing points or income from the system. This means more revenue is available to the publishers that have chosen to work our system.
I think having these advertisers is good for the whole membership despite the hardship of reaching these links with no gold clicks at the end.
Jack Egan said,
I think you explained the logic very well. The reward system works! “You have to remember that advertisers that don’t publish aren’t drawing points or income from the system.” There will always be different strokes for different folks. Keep up good work.