Imagine two blogs. One has a lot of traffic, writes often but not daily, has years of online linking and gets a lot of organic traffic from the search engines. The second blog is new to the world of blogging, but blogs daily and has little to no organic traffic.

In the old advertiser / publisher paradigm the second blog would get a penny for every dollar the first blog received as a publisher? Why, because the first blogger will see 1000 visitors to every 10 visitors to the small blogger.

The ability to be rewarded for clicks, articles and ad impressions, increases the chance for the small blogger to receive some income for their publishing efforts. In fact, in our network the small blogger gets about the same or within 60% as much as the large blogger.

Clicking and writing articles are the great equalizer in the Adgitize system. But, as an advertising network, we would like to see more advertisers. Not just advertisers that want to engage in our click and publish network. Entrecard appears to be doing quite well with that model.

I am assuming based on the number of advertisers that advertise but don’t click or show ads, that our system is working for them, despite lowered click through rates because they don’t show the Adgitize Ad Groups. We consistently see advertisers renewing their ads regularly which means to me that they are gaining value in the current system. Whether it is more traffic to a small blog or brand recognition throughout the 10,000 blogs in our network, the advertiser is gaining value.

You have to remember that advertisers that don’t publish aren’t drawing points or income from the system. This means more revenue is available to the publishers that have chosen to work our system.

I think having these advertisers is good for the whole membership despite the hardship of reaching these links with no gold clicks at the end.