Posted by kexbrown on March 9, 2010
We were brainstorming ideas the other day and this topic came up. We have had members tell us that they would like a way to only see ads that lead them to a publisher blog with Adgitize Ad Groups on them. This is coding that we could put in, but do we really want to include this functionality?
We have posted a poll on the right side next to this article. Would you be interested in an Adgitize Ad Service that would limit the ads you see when you click to just ads that landed on publishers showing Adgitize Ad Groups?
Basically, this would give you the “Entrecard” experience on Adgitize when you are clicking ads. I think the key is, we probably wouldn’t offer this service for free. Because, it takes up server time to make this distinction and because it could lead to less advertising.
But, check the poll and then feel free to leave your comments. If you think it is a bad idea then please let us know. If you are real excited about this idea then let us know that, too.
Posted by kexbrown on March 7, 2010
Many advertisers over the last year and a half have requested the ability to target their ads to specific markets within the Adgitize Ad Network. Target Marketing is the ability to show your ad only on specific publisher blogs that write for a specific subject or category.
Target Marketing to Subject Matter
We received the first request for targeted marketing back in December 2008. An advertiser requested to only show their ad on blogs with a subject matter of sports. Target marketing will allow our advertisers to specify a specific subject matter category like sports, computers, politics or music and video. Adgitize has created 32 specific subject matter categories within which our advertisers will be able to specifically target their ad.
Adgitize has also created regional or continent categories, so you will be able to target a specific area of the world. This new geographic categorization will enable advertisers to aim their ad to a particular audience.
This will help publishers within the Adgitize Ad Network as they will begin to see ads that relate more to their subject matter. If you are writing a sports blog then you will be more likely to see ads showing up on your blog related to sports.
How Will this Affect Publisher Blogs?
How will this all work within the Adgitize network? Other than seeing more targeted ads on their blog pages the publisher really won’t see much difference. The publisher will still see the same amount of income or more as we won’t be changing how earnings are calculated. If there aren’t targeted ads within a subject matter then we will still be showing “run of network” ads on your pages.
If you choose “run of network” ads then your ad will still be showing across the Adgitize Universe of blogs. The goal with this program is to allow advertisers to target their ads closer to their targeted market group.
This program will allow advertisers a better relationship with their targeted audience. These ads will cost more, $3 per month. They will produce less total impressions than a run of network ad. I would expect the click through rate to be better. The visitors to your blog should be more attuned to your subject matter and therefore more likely to comment and become a regular visitor.
My old Marketing book from my college days defines target market as, “a fairly homogeneous (similar) group of customers to whom a company wishes to appeal.” And they define Target Marketing as, “a marketing mix is tailored to fit some specific target customers.” That’s from Basic Marketing by McCarthy and Perreault.
Publishers Please Read!
We need our publishers to do some work. To make this new Adgitize Target Marketing work we need you to give us some information about your blogs. Please at your first opportunity go to Manage Blogs, and for each of your blogs choose Edit Blog Info. There you will be able to Edit the Categories that best describe Your Blog. These are Broad categories. Our publisher base isn’t large enough to choose In-line skating, but it is okay to choose Recreation and Sports.
We have been collecting this demographic and geographic information on our new blogs for the last two weeks. If you want more targeted ads to show on your blogs then now is the time to update your blog information so we can all serve our customers better.
Advertiser’s Portion to Follow This Week!
We will be completing the portion for the advertisers to begin to target their ads later this week. We will publish more information for advertisers when we deploy that code. This will help our community, both the publishers and advertisers, as we give more opportunity to advertisers to target their ads geographically and demographically.
Target Your Ads Geographically
Targeted marketing is the mainspring of advertising and we are excited at Adgitize to be offering this new service to our customers. Targeting your ads geographically to specific sections of the world will increase the chances for like minded customers to enter your blog. Demographic targeting your customers will offer the chance for greater click throughs to your blog pages with “sticky” customers. These are visitors that stick around and read more articles.
Please work with us as we roll out this new service to make it another Adgitize Winning opportunity for our advertisers and publishers. Thank you in advance for your cooperation with this new service.
Posted by kexbrown on March 1, 2010
It has been a while since I have been to the Coding Horror blog, but I made the trek today and I am glad I did. Why? Because of an excellent article titled Cultivate Teams, Not Ideas.
A quick synopsis, Jeff Atwood tells us “How much is a good idea worth? In truth, not much. It is all about execution.”
Anybody Can Come Up With a Million Dollar Idea
Anybody can come up with an idea. Even you sitting here reading this article have come up with 2 or 3 million dollar ideas in the last 12 months. When you pass a restaurant, book store, new business, a problem getting to work, a problem when you get in the car, and you thought somebody should do something …. to resolve this problem. That is the million dollar idea.
You might ask, “Where’s my million dollars?” That is the “execution” part of the equation. One of my favorite speakers / writers is Brian Tracy. He say’s the same thing. Anybody can have an idea, but can you get it to work? Can you actually build that better mousetrap? Can you get the resources to start the project? Can you get the funding or have you the resources to self-fund the project?
Oh I am All Excited
A good idea is like lighting a match. There is light and heat immediately. “Oh, I am all excited about this new idea.” But, the next step is to find a candle and light the wick. Because that excitement you are feeling right now isn’t going to last long. You need to begin writing an action plan. What do I have to do today to begin this project? What are the 5 most important things that MUST be done to make this work? Can I do it alone? Do I have friends, associates, business partners, and someone that can sell the product?
Jeff Atwood say’s, “I wouldn’t call ideas worthless, per se, but it’s clear that ideas alone are a hollow sort of currency. Success is rarely determined by the quality of your ideas. But it is frequently determined by the quality of your execution. So instead of worrying about whether the Next Big Idea you’re working on is sufficiently brilliant, worry about how well you’re executing.”
What 5 things are you going to do today to move you toward your goal? Will you be sidetracked by little gnats or will you use a superswat to stay focused on your goal? As the article states, making presentations won’t be enough by themselves. You have to “make the sale.” You have to determine what the sticking point is and push through any rejections. If the product isn’t good enough then work overtime to make it better.
Create a Master Mind Group
Make sure you are looking at the details. If you click button A does it take you successfully to page B or do you get redirected to the wrong page C? Can you create a team to overcome any shortcomings you may personally have in a specific area? Can you create a “Master Mind” group? This is a phrase that I first remember from the book by Napoleon Hill, “Think and Grow Rich.” It is still relevant today in finding a group of “winners” that work with you day by day. A group of outside the box thinkers that can build upon your thoughts. That can break through the wall that might be holding you back.
This group must be doers. Anybody can talk and say you should be doing this step or using this tool to do the job. But, find those exceptional people who can talk and have ideas, but more importantly have the ability to “Get things Done!” You can ask them to do a project and when they leave you know the next time you see them the project will be complete.
You Have to Execute Your Plan
I have a friend named Eric, who can write more code in a day than the average programmer can write in a year. He is accurate and knowledgeable. He was working with a team of good programmers to produce new software for the medical field. Eric handpicked people he felt were entrepreneurial and could get the job done in a timely fashion. This entire project was an “after work project.” But, he was wrong. They all wanted to be successful, but they weren’t doers. They couldn’t get past the let’s do this phase. He lost the contract because he and his team weren’t able to execute their plan in time to meet the proposal phase.
What should you take from all this talk? Ideas are a dime a dozen. Most people have at least 3 great ideas each year that would catapult them to success. But, only a handful will take the next step to “Get the Job Done.” If you can motivate yourself to be in this group of “doers” and learn to create an action plan and then execute that plan, then you will begin to write your own ticket to success.
Posted by kexbrown on February 23, 2010
Did you know that Adgitize averages 600 new blogs every month? This means your ads aren’t being seen by the same people everyday. Each morning as the sun begins its trek across your sky, we introduce your blog to new visitors. Many have never visited your blog before today.
Brilliance of Your Prose
Now for one low monthly cost they can see the brilliance of your prose. Our advertisers average 50 to 80 visitors each and every day. Some visitors have grown to love your blog after reaching your blog from Adgitize. These visitors are happy to read your latest and greatest thoughts, happenings and tragedies. But, it is so important to introduce your blog to a new audience regularly.
If you are just writing for the same people with the same commentators day after day, sometimes you need a fresh influx of voices and ideas. Adgitize brings you those fresh voices. Each day and everyday to our advertisers.
Adgitize Represents Over 10,000 Member Blogs
Begin to advertise today at Adgitize and see what I mean. For bloggers, the key is readers and most important are fresh faces visiting your site. Adgitize represents over 10,000 member blogs. Join our advertisers today and find out why they continue to place their brand on the Adgitize Ad Group.