True Cost of Advertising on Adgitize
Posted by kexbrown on November 21, 2009
What is the true cost of advertising on the Adgitize Ad Network? I wanted some answers to that question. So, I did what I hope is a statistically significant test. I went to the database and chose all active advertisers that were currently running one (125 X 125 px) ad on the Adgitize Ad Network.
From that list I then randomly selected 13 active advertisers. Then I let the database take the average number of click throughs per day for these 13 advertisers for the last 10 days. I came up with each advertiser is receiving 77 clicks per day to their site from their blog ad on the Adgitize Ad Network.
To be Honest, I Was Surprised
To be honest, I was surprised. I didn’t think it would be that high. What does this mean to an advertiser? Ok, each monthly ad you purchase from Adgitize runs for 31 days throughout our network. Multiplying 77 ad clicks per day times 31 days equals your ad will be clicked on average 2,387 times per month. Remember, this is your ad being shown on a blog in our network and someone clicking the ad to arrive at your blog. This is 2,387 visitors to your blog each and every month.
Cost Per Click – 1 Penny
Cost per click is exactly 1 USD penny or 24 divided by 2387 = 0.01005. A penny per click. Try getting that on Google AdSense. These aren’t college kids earning drinking money; these are bloggers just like you wanting to know more about your life, ideas and opinions.
Numbers Get Better
But the numbers get better. Because if you are an active publisher scoring over 199 points per day and advertising then you are getting money from Adgitize that will help you pay for your ads. I went with an average earnings of 20 cents for the 200 to 300 point tier. If you do the math it is a rebate of $6.20 per month or a monthly ad cost of only $17.80. You get the same 2,387 click throughs each month and your cost per click comes down to $0.007 per click. An excellent price for ads on the Adgitize Ad Network.
Going one step further let’s see how the 300 plus tier numbers look. Active publishers will earn a minimum of 50 cents a day from Adgitize. (Even more under the new rates.) Multiply 50 cents per day times 31 days gives you $15.50 per month. Substract that figure from a monthly ad rate of $24 and you get a per click rate of ONLY $0.0035. That is an amazing number.
Earn More Than Ad Costs
And some people will earn more as a publisher than it costs to place an ad – in effect Adgitize PAYS YOU to advertise on our network. WOW.
Affiliates Earn Even More
Are our rates right for you? I don’t know. That is for you to decide. But, at a penny a click to your blog, why don’t you try it? Be a publisher and earn some of the ad cost back. Plus, as an affiliate you can earn even more driving the cost per click even lower.
Remember these are averages and may not accurately reflect your actual results. To get an average of 77 you might have one ad at 97 and another ad at 57. We make no guarantee of the number of actual clicks you will receive on any given day. It is a function of your ad, where it is shown, on whose blog it is shown and possibly the content of your blog.
300 Points Paying 51 Cents a Day
As a note to current members. I have purposely chosen lower numbers for earnings rates and have not shown the new higher rates because the earnings haven’t gotten to that point yet. They will be getting higher and higher as the month wears on. I noticed today that 300 points was paying 51 cents. In October, 300 points paid as little as 40 cents a day. So, the earnings are rising.