Posted by kexbrown on March 10, 2010
Adgitize launched Target Marketing for advertisers today. Advertisers can pinpoint where they want their ads shown. Adgitize has geographic targeting and demographic target marketing.
Choose 11 Geographic Targeted Locations
If you are an advertiser you may want to check out the Adgitize Target Marketing service. You will now have the ability to choose up to 11 geographic regional locations to show your ads. This will allow you to target North America to Southeast Asia with your ads. Our 10,000 publisher blogs represent many areas around our globe. And now as an advertiser you can target the portion of the globe that best represents your target market.
Target Market to 33 Subject Matter Categories
The 33 demographic or subject matter categories will allow you to reach specific topic blogs. Where will your ad best give you results? Should you be targeting blogs that talk about politics, travel, sports, health, family or computers? We have 10,000 publisher blogs with a wide range of topics and subject matter. You can now target your ad to any one of those specific subjects.
Reach Your Target Audience for One Low Price at Adgitize
Are you one of the advertisers that have requested this service in the past? Now, you can target your ad at Adgitize in geographic or demographic targeted categories. Take a moment to review our categories and see which categories best meets your target audience. Adgitize now offers target marketing for your blog.
Posted by kexbrown on March 7, 2010
Many advertisers over the last year and a half have requested the ability to target their ads to specific markets within the Adgitize Ad Network. Target Marketing is the ability to show your ad only on specific publisher blogs that write for a specific subject or category.
Target Marketing to Subject Matter
We received the first request for targeted marketing back in December 2008. An advertiser requested to only show their ad on blogs with a subject matter of sports. Target marketing will allow our advertisers to specify a specific subject matter category like sports, computers, politics or music and video. Adgitize has created 32 specific subject matter categories within which our advertisers will be able to specifically target their ad.
Adgitize has also created regional or continent categories, so you will be able to target a specific area of the world. This new geographic categorization will enable advertisers to aim their ad to a particular audience.
This will help publishers within the Adgitize Ad Network as they will begin to see ads that relate more to their subject matter. If you are writing a sports blog then you will be more likely to see ads showing up on your blog related to sports.
How Will this Affect Publisher Blogs?
How will this all work within the Adgitize network? Other than seeing more targeted ads on their blog pages the publisher really won’t see much difference. The publisher will still see the same amount of income or more as we won’t be changing how earnings are calculated. If there aren’t targeted ads within a subject matter then we will still be showing “run of network” ads on your pages.
If you choose “run of network” ads then your ad will still be showing across the Adgitize Universe of blogs. The goal with this program is to allow advertisers to target their ads closer to their targeted market group.
This program will allow advertisers a better relationship with their targeted audience. These ads will cost more, $3 per month. They will produce less total impressions than a run of network ad. I would expect the click through rate to be better. The visitors to your blog should be more attuned to your subject matter and therefore more likely to comment and become a regular visitor.
My old Marketing book from my college days defines target market as, “a fairly homogeneous (similar) group of customers to whom a company wishes to appeal.” And they define Target Marketing as, “a marketing mix is tailored to fit some specific target customers.” That’s from Basic Marketing by McCarthy and Perreault.
Publishers Please Read!
We need our publishers to do some work. To make this new Adgitize Target Marketing work we need you to give us some information about your blogs. Please at your first opportunity go to Manage Blogs, and for each of your blogs choose Edit Blog Info. There you will be able to Edit the Categories that best describe Your Blog. These are Broad categories. Our publisher base isn’t large enough to choose In-line skating, but it is okay to choose Recreation and Sports.
We have been collecting this demographic and geographic information on our new blogs for the last two weeks. If you want more targeted ads to show on your blogs then now is the time to update your blog information so we can all serve our customers better.
Advertiser’s Portion to Follow This Week!
We will be completing the portion for the advertisers to begin to target their ads later this week. We will publish more information for advertisers when we deploy that code. This will help our community, both the publishers and advertisers, as we give more opportunity to advertisers to target their ads geographically and demographically.
Target Your Ads Geographically
Targeted marketing is the mainspring of advertising and we are excited at Adgitize to be offering this new service to our customers. Targeting your ads geographically to specific sections of the world will increase the chances for like minded customers to enter your blog. Demographic targeting your customers will offer the chance for greater click throughs to your blog pages with “sticky” customers. These are visitors that stick around and read more articles.
Please work with us as we roll out this new service to make it another Adgitize Winning opportunity for our advertisers and publishers. Thank you in advance for your cooperation with this new service.